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25% of Netflix subscribers in the US plan to leave the service this year

Reviews.org polled 1,000 Americans to get an idea of ​​their streaming plans for this year, and 25% of Netflix subscribers who responded said they plan to drop the service in 2022. That’s not a good idea. news for Netflix which was overtaken by Disney+; the latter now has 221.1 million global subscribers among its streaming units (Disney+ Hotstar, ESPN+ and Hulu) compared to 220.67 million for Netflix.
In the first two quarters of this year, Netflix lost 1.2 million subscribers including a record 970,000 in the second quarter alone. So what is driving Netflix subscribers to leave the service? Two-thirds of survey respondents who said they planned to leave the service blamed rising subscription prices for their responses.

In January, for example, Netflix’s basic single-screen plan increased by 11%, the first increase in three years. During the same period, the prices of the Standard and Premium plans increased by 20% and 25% respectively. It doesn’t help Netflix’s attempts to stop password sharing. Of the eight most popular streaming services in the United States, Netflix has the highest average cost. And that leads 30% of users to share their Netflix passwords outside of family.

To stop the bleeding, Netflix is ​​expected to launch a low-cost ad-supported tier of service later this year. But the excitement seems to have shifted to Disney+ thanks to the continued popularity of the Marvel Cinematic Universe (MCU).

Lack of content was cited by one in three survey respondents who said Netflix no longer had the shows they wanted to watch. 30% of survey respondents said they use other streaming services more than Netflix.

Reviews.org reports that the average American subscribes to four streaming services in 2022. Of the 1,000 survey respondents, 78% subscribe to Netflix, 46% subscribe to Disney+, 42% subscribe to HBO Max, 33% subscribe to Peacock, with 26% subscribe to Hulu. 22% have signed up for Apple TV+.

Here’s the interesting thing. Subscribing to a service and using it are two different things. Yet while 78% of survey respondents subscribe to Netflix, a healthy 70% use the streamer. On the other hand, while Disney+ was in second place with 42% of survey respondents subscribing to it, only 6% actually watch it, which is only enough for third place. HBO Max is second at 10%.

Will Netflix recover and take back its Disney+ streaming subscription crown? This battle could be more interesting than any programming offered by either service.