In January, for example, Netflix’s basic single-screen plan increased by 11%, the first increase in three years. During the same period, the prices of the Standard and Premium plans increased by 20% and 25% respectively. It doesn’t help Netflix’s attempts to stop password sharing. Of the eight most popular streaming services in the United States, Netflix has the highest average cost. And that leads 30% of users to share their Netflix passwords outside of family.
Netflix is by far the most used streaming service in the United States. Credit.org notice
To stop the bleeding, Netflix is expected to launch a low-cost ad-supported tier of service later this year. But the excitement seems to have shifted to Disney+ thanks to the continued popularity of the Marvel Cinematic Universe (MCU).
Reviews.org reports that the average American subscribes to four streaming services in 2022. Of the 1,000 survey respondents, 78% subscribe to Netflix, 46% subscribe to Disney+, 42% subscribe to HBO Max, 33% subscribe to Peacock, with 26% subscribe to Hulu. 22% have signed up for Apple TV+.
Here’s the interesting thing. Subscribing to a service and using it are two different things. Yet while 78% of survey respondents subscribe to Netflix, a healthy 70% use the streamer. On the other hand, while Disney+ was in second place with 42% of survey respondents subscribing to it, only 6% actually watch it, which is only enough for third place. HBO Max is second at 10%.
Will Netflix recover and take back its Disney+ streaming subscription crown? This battle could be more interesting than any programming offered by either service.