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Amazon will raise the price of delivery and streaming service Prime

Sir Lenny Henry as Harfoot in new Lord of the Rings spin-off hitting Amazon Prime in September

The tech giant offers free unlimited delivery, entertainment streaming and live sports through the Prime service.

It said it would increase the price of Prime from £7.99 each month to £8.99 from September 15 for new customers, or on the customer’s next renewal date.

Annual membership will increase from £79 to £95 per year in the UK.

A spokeswoman for the company, which has a huge distribution center in Staffordshire, said: “Prime offers the very best in shopping and entertainment, and continues to improve every year.

“We’ve increased the number of products available with unlimited fast Prime delivery, recently added ultra-fast delivery of fresh produce, and significantly expanded our high-quality digital entertainment, including TV, movies, music, games and books.

“With rising inflation and UK operating costs continuing to rise, we will be changing the price of the Prime.”

Amazon has pumped billions into its streaming content in recent years, with original series such as The Boys and The Terminal List.

In September, the Prime Video platform will release The Lord of the Rings: The Power Rings series, which cost around £750million in rights and filming costs.

The company is also investing millions in sports rights, having earlier this month secured the rights to broadcast select Champions League games from 2024, adding to its rights for 20 Premier League games each season.

The Prime price increase is the service’s first since 2014.

It comes months after Netflix increased the basic and standard plans by £1 a month, while its premium plan was increased by £2, just 18 months after a previous increase.