Healthy snacks brand company Happilo has raised $25 million from Motilal Oswal Private Equity (MOPE) to create a direct-to-consumer healthy snacks business that will include dried fruits, trail mixes, nut protein bars and muesli, said an official statement.
The statement also pointed out that Deloitte was advising Happilo on this transaction.
Happilo is a digital first brand of healthy snacks created in 2016 by Vikas Nahar. The brand claims to have quadrupled its business in the past 24 months.
Vikas Nahar, Developer and CEO of Happilo, commented on this and said, “Partnering with MOPE will help us accelerate our growth plans and significantly scale the business from current levels. Their previous experience investing and working with category leaders in the food and beverage segment will add significant value. The investment would be used for significant product expansion in healthy snack categories, acquisition of synergistic food brands, brand building, capacity expansion and deepening of distribution infrastructure. This will help us serve our customers better and achieve our revenue target of ₹2,000 crore over the next 4 years.